"I always wondered why SOMEBODY didn't do SOMETHING about that....... then I realised I AM SOMEBODY" - Lily Tomlin
I am a Natural Makeup Artist with 8+ years experience in the beauty and fashion industry
I support all natural, organic, nourishing and eco friendly cosmetics that WORK... yes it's true!
I have always had a passion for health, wellness and beauty!
My goal is to share the importance of using clean products; the why, the how, the what.
My aim is to empower women to love the skin they’re in, supporting the natural, healthy desire to look and feel beautiful!
I am hoping to create change in the world by encouraging conscious beauty, authentic wellbeing and environmental awareness.
THE FULL STORY
I’ve always been attracted to 'beauty'. At age 13 I modelled for beach brand, Billabong. I instantly fell in love with photo shoots and creating beautiful images that told a story. I also adored having my makeup done! Not only did I like the way it made me look, but I LOVED the way it made me FEEL 'ready to take over the world', confident and beautiful!
In my late teens I pursued my passion for Makeup Artistry... I was always the girl doing friends' eyeliner and blush at school! I developed my skills, created a credible portfolio and eventually, a thriving career in makeup!
It was so much fun to be working for a broad range of clients, including magazines and celebrities... not to mention receiving complimentary makeup to represent through my passion for beauty!
THIS IS WHEN IT BECAME CLEAR THAT I WAS INFLUENCING PEOPLE'S DECISIONS AROUND WHAT THEY PUT ON THEIR SKIN AND WHICH PRODUCTS TO CHOOSE. AND I DECIDED, THAT WITH THIS POWER CAME GREAT RESPONSIBILITY!
This is also where my interest in conscious beauty came into play. I grew up as a barefoot, beach baby... a healthy, active lifestyle wasn't a choice, it was a given. Eating well, exercise and being mentally grounded has always been at the top of my list for creating beauty.
WHILST I LOVED THE CREATIVITY OF WORKING WITH MAKE UP, I OFTEN FELT IT WASN'T ALIGNED WITH MY PASSION FOR HEALTH AND WELLNESS. IT WAS A “SOUL PURPOSE" ISSUE THAT KEPT ARISING...
Is the glitz and glam of “makeup, beauty and fashion” aligned with wellbeing, spiritual connectedness and serving others? Are the products that I'm using and influencing other people to buy actually good for their overall health?
These answers to these questions were all the inspiration I needed to convert to a fully natural and organic makeup kit. I invested countless time and funds into testing and researching natural, non-toxic products.
Many natural brands don't have the budget to actively promote themselves, and the idea of a Natural Makeup Artist is a relatively new one, meaning there weren't many footsteps to follow in! It was up to me to put in the hard yards to create what I believe is an important path, towards change for people's health and our Earth.
IN THE PROCESS I HAVE UNCOVERED MANY IMPORTANT, INTERESTING AND LIFE CHANGING, COLD-HARD-TRUTHS ABOUT MAKEUP AND PERSONAL CARE PRODUCTS.
I have learned just how vital it is to be using the most natural, nourishing, eco friendly and cruelty free products. And I have found the items that WORK. Yes, its true, these products can be sincerely transformative!
AND SO DEPTHS OF BEAUTY WAS BORN...
Depths Of Beauty encompasses exactly what the words represent...
- how deep beauty begins (from the inside out)
- how deep beauty applied on the outside really goes (from the outside in)
Depths of Beauty is about creating deep beauty, centred on self-love, confidence and happy, healthy living! It's about supporting your body by using natural products that are not bringing YOU or the ENVIRONMENT harm.
I am overwhelmingly driven and inspired to share vital information and life-changing FACTS about beauty. My goal is to help create BIG CHANGE for the greater good. My wish is that people around the world can make educated decisions when choosing what they allow their skin to absorb, and what brands to support. My aim is to guide people in making the switch to the best, most natural and sustainable products out there!
I truly believe in change on a HUGE SCALE! If we all decided to use only safe, nourishing, eco friendly products with organic ingredients we could encourage mainstream brands to change their formulas to be less harmful and toxic.
WE CAN BE PART OF THE CHANGE TO IMPROVE LIVES, MINIMISE ANIMAL CRUELTY, AND PROTECT THE ENVIRONMENT!
I do believe that the healthiest beauty around is to be your organic self and wear no makeup, and my intention is not to encourage consumerism. But I also think it's natural to want to apply a lick of lippy or swipe of mascara to make yourself feel great.
IT'S OK TO TREAT YOURSELF TO LOOKING BEAUTIFUL! AND IT'S EVEN BETTER WHEN YOU'RE SUPPORTING AND USING CLEAN BEAUTY BRANDS! DEPTHS OF BEAUTY IS HERE TO HELP YOU DISCOVER YOUR MOST CONSCIOUS RADIANCE!
Em Banks x