Why make the switch to natural beauty??

FACT: The average person applies a minimum of 10 products to their
skin daily and absorbs around 130 chemicals through their bloodstream.

Everything your body absorbs and digests, impacts the way your body functions and feels, i.e. your health and wellness! 

So here’s the lowdown:

  • That gorgeous skin you’re wrapped in is your largest organ.
  • Your skin absorbs up to 60% of the ingredients you place on it.
  • Within as little 26 seconds these ingredients are swimming around your bloodstream.

Many of the toxic ingredients found in mainstream beauty products can be directly linked to:

  • skin conditions and irritations;
  • hormonal disfunction;
  • impaired liver and other vital organ function; and
  • tumors and cancers.

Here’s a few great reasons to make the switch:


Health and wellness is arguably our greatest asset. If we really want to be feeling and functioning our very best we need to care of ourselves from the inside out AND the outside in. This means being mindful of what we put ON our bodies, as well as in them.

And if your own health and wellness isn’t a big enough incentive, what about that of the people you love? It’s not unusual for women to push their own health aside but when it comes to the health of their children and family it’s often a different story!


Would you still happily lather on that anti-aging night cream if you knew it’s testing process was sending bunnies blind? Shockingly, there are still many large cosmetic companies that partake in the inhumane practice of animal testing. 

“Millions of rabbits, dogs, cats, mice and other animals are burned, poisoned and killed in painful and unnecessary tests each year for the sake of cosmetics and toiletries. Finished products (and/or their individual ingredients) are frequently tested on animals overseas before making their way to Australia.” - Animals Australia


By choosing natural products we’re reducing the demand for the production of toxic chemicals. This means less harmful residue is being disposed into waterways and landfill, cutting down the circulation of toxins in our precious ecosystem. Meaning cleaner air and water for us and the generations to come! Win, right?!

Ready to get started?
Here’s some hot tips to get you on your way…


TIP #1 - Know Your Ingredients. 

It’s time to start flipping over that pretty packaging and familiarise yourself with all those big words you can’t pronounce, ie. TOXINS! For a head start on some of the most common and harmful chemicals found in mainstream beauty and personal care products check out TOXINS 101.

If delving into the nitty gritty of toxicology isn’t your thing check out the Think Dirty App! Simply download this baby and start scanning. Think Dirty will give products a rating from 1 to 10 based on carcinogenicity, developmental and reproductive toxicity and allergies and immunotoxicity. There’s also a full breakdown of the ingredients with their use and health impacts if you want to dive deeper!


TIP #2 - Don’t put anything ON your skin that you wouldn’t put IN your face. 

When we apply nasty chemicals to our skin it’s actually more harmful than swallowing them. Toxins being absorbed directly through the skin are skipping the all important digestion process which aids in filtering out some of the nasties before they hit the bloodstream. So, if you wouldn’t eat it, don’t even think about applying it to that beautiful sponge like layer we call ‘skin’.


TIP #3 - Explore the alternatives. 

The natural beauty industry has come a long way over the past few years and there’s no reason we shouldn’t be using nourishing, natural, organic, ethical and cruelty free products, for our health and the health of the planet! 

We are totally spoilt for choice when it comes to natural and organic products that are effective, affordable and accessible. There are plenty of product reviews on Depths of Beauty to get you started!  


TIP #4 - Replace old nasties for new naturals.

This can be a little overwhelming so do it gradually, a few products at a time. As one runs out, replace it with a healthier alternative and little by little you can start building up a new collection of beautiful, natural and nourishing beauty and personal care products. 

For easy access to all the good stuff head over to two of my favourite online eco beauty stores Beautiful Because and Nourished Life. 


And just in case you haven't had enough, check out these additional resources for more great info:

Campaign for Safe Cosmetics

The Campaign for Safe Cosmetics coalition, a project of the Breast Cancer Fund, works to protect the health of consumers, workers and the environment through public education and engagement, corporate accountability and sustainability campaigns and legislative advocacy designed to eliminate dangerous chemicals linked to adverse health impacts from cosmetics and personal care products.

Shop Ethical

The Ethical Consumer Group is a community based, not-for-profit organisation and network, set up to help facilitate more sustainable purchasing practices for the everyday consumer. Based in Australia, the goal is to educate and empower people to make shopping choices that better reflect their values and to use their consumer power to create a better world.

The Environmental Working Group

The Environmental Working Group’s mission is to empower people to live healthier lives in a healthier environment. With breakthrough research and education, they aim to drive consumer choice and civic action.

Think Dirty

Think Dirty® is committed to helping consumers identify the potential risks associated with the personal care products they use every day. Unlike other ingredient databases, Think Dirty focuses exclusively on the chemical content of the products in question.

This is a fantastic free app where consumers are able to scan or look up most products on the market to receive a rating from 1-10 for toxicity, including links to research and studies of ingredients. 



Know Your Toxins!

Introducing the most prevalent and harmful toxins commonly found in mainstream cosmetics and personal care products...

The infamous ‘Dirty Dozen’ should be avoided at all costs! Unfortunately, it doesn’t end there. We’ve included an additional list of ingredients that are also questionable and should be avoided wherever possible.

For more information on related studies and research on the below ingredients, please visit The Environmental Working Group website at www.ewg.org and upload the thinkdirtyapp.com




Found in: almost every type of personal care product

Parabens preservatives commonly used to prevent the growth of bacteria and mould. They can mimic the hormone oestrogen disrupting the endocrine system, which is known to play a role in the development of breast cancers. Parabens can cause skin irritation and contact dermatitis and Rosacea in individuals with paraben allergies. Studies indicate that methylparaben applied on the skin reacts with UVB leading to increased skin ageing and DNA damage. These chemicals are also endocrine disruptors and have been linked to fertility problems.


Found in: almost any type of personal care product

The synthetic fragrances used in cosmetics can have as many as 200 ingredients. There is no way to know what the chemicals are because formulas are protected under federal law’s classification of trade secrets. On the label it will simply read “fragrance.” Some problems caused by these chemicals include including hormone disruption, headaches, dizziness, rash, hyper-pigmentation, violent coughing, vomiting, skin irritation—the list goes on. Don’t buy a cosmetic that has the word “fragrance” on the ingredients label. Look for labels that say, “phthalate–free”.


Found in: synthetic fragrance, nail polish, hairspray

A class of plasticising chemicals used to make products more pliable or to make fragrances stick to skin. Phthalates disrupt the endocrine system and may cause birth defects. They have been linked to damage of the kidneys, lungs, and liver, as well. (see also Synthetic Fragrances)


Found in: just about anything that foams; shampoo, body wash, face wash, hand soap, toothpaste, bubble bath

A foaming agent used to break down water in grease. It’s so powerful that it’s also used in concrete floor cleaners, engine degreasers, and car wash detergents. A well-known skin irritant, it is rapidly absorbed and retained in the eyes, brain, heart and liver, which may result in harmful long-term effects. It can slow healing, cause cataracts in adults, and prevent children’s eyes from developing properly, corrode hair follicles and impair ability to grow hair. These surfactants that can cause skin irritation or trigger allergies. SLES is often contaminated with formaldehyde releasing 1,4-dioxane, a byproduct of a petrochemical process called ethoxylation.


Found in: baby oil, lip balm, lip stick, lip gloss, mascara, moisturisers, concealer, foundation, face powder, hair gel, body wash, eye shadow, paraffin treatments, petroleum jelly, and hair conditioner

A petrochemical pollutant derived from crude oil, found in an overwhelming number of products. It seals off the skin creating a barrier which feels slick, but doesn’t allow the skin to breath, which is essential for the proper functioning of this organ. Ultimately causes slowing down skin’s function and normal cell development, resulting in premature ageing and many other health and skin disorders such as contact dermatitis.


Found in: nail polish, shampoo, body wash, eyelash glue, and hair products, the Brazilian Blowout and other straightening treatments

You won’t find this listed as “formaldehyde” except perhaps in a few remaining brands of nail polish. It hides behind ingredient names such as: quaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3 diol (Bronopol), glyoxal and oxaldehyde. Recognized by the EPA as a carcinogen, it’s linked to lung cancers, Hodgkin lymphoma and leukaemia, and myeloid leukaemia. It permeates through inhalation and can also cause eye, nose, and throat irritation; reproductive and developmental toxicity; asthma; neurologic and behavioural toxicity; and immunological toxicity. It’s banned for use in cosmetics in Sweden and Japan.


Found in: skin lightening creams

A skin lightening chemical that inhibits the production of melanin and is a linked to cancer, organ toxicity and skin irritation.


Found in: ear and eye drops; may be used in mascara

Metallic element used as a preservative and antiseptic known to damage brain function.


Found in: cosmetics, baby wipes, lotion, toothpaste, shampoo, and deodorant

Propylene Glycol will cause serious health conditions, including liver and heart damage and damage to the central nervous system if sufficient is absorbed by the body. Used in anti-freeze solutions, in brake and hydraulic fluids, as a de-icer, and as a solvent. There is no difference between the propylene glycol used in industry and that used in personal care products. It has been known to cause allergic reactions, hives and eczema.


Found in: antibacterial products such as soap, hand sanitiser, deodorants, toothpaste, and cosmetics

Studies have shown that triclosan is an endocrine disruptor and enables bacteria to become antibiotic-resistant. The CDC states that it is found in 75% of the population’s urine. The American Medical Association advises against the use of antibacterial soap at home to prevent the creation of antibiotic-resistant bacteria. Antibacterial soap has been found no more effective than regular soap. Antimicrobial pesticides toxic to the aquatic environment; may also impact human reproductive systems.


Found in: hair dye, shampoo, colorant in cosmetics

It is used to produce synthetic colours and acts as an anti-dandruff agent. Coal tar ingredients are known carcinogens and may be contaminated with heavy metals toxic to the brain. Commonly cause skin sensitivity and/or irritation. 

12. BHA (Butylated Hydroxyanisole) and BHT (Butylated Hydroxytoluene)

Found in: Commonly found in lipsticks, moisturisers, nappy creams and other cosmetics

Synthetic antioxidants used as a preservative to extend shelf life. They are likely carcinogens. May also disrupt hormones, as well as cause liver, thyroid and kidney problems.



Found in: sunscreens, moisturisers

A disinfectant used as a preservative and surfactant associated with severe skin, eye and respiratory irritation and allergies.


Found in: personal care products, soap, nail polishes

A possible human carcinogen and hormone disruptor used as a fragrance ingredient and to absorb ultraviolet light.


Found in: plastic bottles, lining of aluminium food cans, possibly in eyeshadow and styling gel

A hormone disruptor that may also alter DNA, used in plastics and resins.


Found in: fragrance, hair colour

A solvent used to control viscosity, or a “fragrance” additive. It irritates skin and may cause cancer and reproductive toxicity. (See also Synthetic Fragrance)


Found in: mineral powder makeup

While this may not be a truly toxic ingredient, it is an irritant to about 80% of people causing irritation and sensitisation such as redness, itching, rashes and inflammation. Because of its molecular crystalline shape, many people experience itching from this ingredient, particularly when they sweat.


Found in: cosmetics with reddish dyes and colourings

It’s an insect based ingredient. Crushed beetles to be specific. Companies use it for colour instead of other FD & C, Coal Tar derived ingredients which are considered toxic. Vegans and those with allergies or sensitivities to insects and/or their bites should steer clear of items containing carmine.


Found in: skin care, foundation, tinted moisturiser

Ingredients Cyclomethicone or those ending in -siloxane are known endocrine disrupters which can harm reproductive and immune systems. They have the potential to bioaccumulate in aquatic organisms. Dimethicone contains residual amounts of -siloxane toxic ingredients.


Found in: skin, body and hair products, antiperspirants and nail polish

These formaldehyde-forming preservatives can cause joint pain, allergies, depression, headaches, chest pain, chronic fatigue, dizziness, insomnia and asthma. They can also weaken the immune system and can even cause cancer.


Found in: in most personal care products that foam, including bubble baths, body washes, shampoos, soaps and facial cleansers. Also in hair dyes, mascara, foundation, fragrances, sunscreens, dry cleaning solvents, paint.

Ingredients which are linked with kidney, liver, and other organ damage according to several government-funded research studies. They can cause hormone disruption, irritation of the eyes, skin, respiratory tract, sore throat, asthma and allergic contact dermatitis. surfactants and pH adjuster linked to allergies, skin toxicity, hormone disruption, and inhibited foetal brain development.


Found in: hair colour, moisturisers

A binding agent added to cosmetics to improve stability. May be toxic to organs.


Found in: anti-ageing creams

Fragrance ingredient and solvent that is an irritant and a possible neurotoxin, developmental toxin, and cause of DNA mutations that could lead to cancer.


Found in: shampoo, conditioner, body wash

A chemical preservatives that are among the most common irritants, sensitisers and causes of contact skin allergies.


Found in: sunscreen, moisturisers, foundation and lipsticks with SPF

Sunscreen agent and ultraviolet light absorber linked to irritation, sensitisation and allergies, and possible hormone disruption.


Found in: cosmetics, skin care and hair care

This ingredient is widely used as a preservative and an alternative to parabens. It’s still a controversial ingredient because isn’t of major concern for most people, though some do have skin, eye or throat reactions to it. The EU considers this toxic when used in products for the mouth area.


Found in: shampoo, body wash, bubble bath, foaming cleansers, creams, sunscreen

Used in cosmetics as thickeners, solvents, softeners, and moisture-carriers. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, which are both carcinogens. It’s purpose is to dissolve oil and grease. PEG’s can strip the natural oils of the skin leaving the immune system vulnerable. They are also potentially carcinogenic. A by-product of manufacturing that is a probable human carcinogen (a known animal carcinogen) as well as toxic to organs and the respiratory system, and a skin irritant. Likely to be present where ethoxylated ingredients like sodium laureth sulfate, PEGs, and ceteareth are listed on ingredient labels.


Found in: hairspray and cosmetics

Petroleum derived and considered toxic.


Found in: hair colour

A colorant and fragrance ingredient that is a skin irritant, toxic to the immune system and organs, and suspected to cause hormone disruption.


Found in: anti-ageing and blemish control skin care

A nutrient that may damage DNA and speed the growth of skin tumours when used topically. Reports are very mixed on this topic though.


Found in: cosmetics

Used to make cosmetics “pretty,” synthetic colours, along with synthetic hair dyes, should be avoided as many can be carcinogenic. They will be labeled as FD&C or D&C, followed by a colour and a number. Example: FD&C Red No. 6 / D&C Green No. 6.


Found in: cosmetic powders, eyeshadow, blush, baby powder

Its particles are similar to asbestos and data suggests that it can cause tumours in the lungs as probable respiratory toxin in large amounts.


Found in: nail polish

A volatile petrochemical solvent that is toxic to the immune system and can cause birth defects.